Dialogue between businesses, institutions and the local community is a development factor that COIMA recognises and values. It is committed to maintaining continual, active communication at the institutional level and to cultivating an open dialogue with its communities, in order to integrate with and support local development trends.
COIMA’s relationships with its stakeholders are multichannel, using the most appropriate means of listening and engagement with each category.
COIMA’s ability to dialogue effectively with investors and communicate the company’s vision and the characteristics of the projects under development is a central factory in the management of financial capital. This dialogue takes place through dedicated meetings, and also through the organisation of national and international roadshows.
The COIMA Real Estate Forum, held every year, is an important event for public and private investors. Due to the health emergency, in 2020 the event was held digitally. In spite of this drawback, over 500 industry professionals took part, representing about 60 leading Italian and international institutional investors - from Asia, America, Canada, Middle East, Europe and Italy - with total assets of over two trillion Euro. Naturally, the topics discussed in this year’s edition were focused on the impacts and consequences of the Covid-19 pandemic for the property sector: the potential of Italian territory as a key factor for the country’s recovery; the role of the Recovery Fund as a tool for restarting the economy; the future of cities; and the new way of living in and conceiving buildings.
The Forum also included the presentation of the COIMA ESG City Impact Fund, the first Italian closed-end investment fund with measurable ESG impact targets, which will invest in sustainable territorial regeneration at the national level.
Dialogue with the community
COIMA’s digital channels, are particularly crucial in the current period and have played a very important role in allowing communications with the various stakeholders. The coima. com website consolidated its position as the main channel of communication in the COIMA ecosystem, also hosting the Urban Stories storytelling project. The COIMA RES website improved its position in the Webranking league table, which assesses the top listed Italian companies, for the third consecutive year, rising from 25th to 18th place and moving into the 4 Stars (out of 5) class. The COIMA LinkedIn profile continued to provide information in the professional bracket, gaining 15,000 new followers and increasingly becoming a key point of reference in terms of employer branding. Lastly2020 saw the inauguration of a corporate newsletter, Urban Stories, which was launched to contribute to the debate on the evolution of our cities and addressed to all domestic and international stakeholders.
Naturally, the projects managed by COIMA were also affected by the pandemic. In response, a major communications plan was introduced based on strict procedures which was shared and communicated using most effective communication tools, such as on-site signs and information newsletters.
COIMA promotes relationships with industry associations, universities, businesses and professionals, to contribute to the creation of a “system” to stimulate innovation in the sector and speed up the process of its adoption.
Finding the right partners and exploiting the potential of the latest technologies is fundamental for shaping the future of the real estate sector.